Facelifts for the Facebook Generation
[from Inside Higher Ed insidehighered.com]
Web sites aren’t about throwing some text and pictures onto a page anymore. Colleges, catching on to the evolving online habits of their prospective students, are starting to wisen up — and that often means making their online presence more appealing to Facebook-surfing high schoolers.
They can be demanding, this new cohort, and in the ever-intensifying marketing contest to attract the most qualified applicants, universities are turning to one of their most effective recruiting tools: their Web sites, often the first stop for those shopping for colleges and usually tailored for those off campus, not on it.