I thought this piece might be of interest to those of us who depend on our media and messages making their way around and getting heard at NEA headquarters as well as to affiliates, etc.
Increasingly, email is becoming less effective for sharing substantial amounts of content; especially when what we're trying to do is foster a kind of connectedness that encourages creative/constructive action.
For example: Although I enjoy reading the Directors' Reports, I'm not so crazy about getting them via email. Email is about immediate communication. At the end of every week, my inbox overflows with hundreds of emails that really "should be" read, but...
... because of ETS inbox size limits, travel, meetings, travel, meetings, expense reports...
... they get deleted.
It would be great to test a new tool and a strategy that could support the following specific NEA activities.
How we manage:
1. Director Reports
2. State Affiliate Strategic Planning (SharePoint)
3. Connect Feedback to John Wilson
Personally, among the social media tools I use at NEA, I have found blogging to be extremely effective and a very big time and money saver.
[Read "Tools for Social Media"]