2008 NEA UniServ Managers Conference

There seems to be a case of split personality going on between our Association and its use of and/or promotion of MySpace, Facebook, and other social networking sites. Although popularly known as places where people make friends and find romance, social networking sites have the potential to play a key role in helping our Association achieve its goals. Social networking platforms—if we’re smart about how we use them—can give our organization a forum for meeting like-minded organizations and potential supporters, and provide a medium for spreading our messages beyond traditional outlets.

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Using The New Online Web World to Connect and Communicate

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Over 700 leaders representing affiliates from across the Mid Western United States attended NEA's 2009 Mid West Regional Leadership Conference (MWRLC) this week in Chicago.

MWRLC presented workshops ranging in topics from salary to politics and policy, family-school community partnerships and technology.

Below is a link to my presentation on Social Media...

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Worked with amazing State Education Editors at their annual conference in San Diego this week.

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New Rules, Cool Tools

National and state association leaders met this week in Portland, Oregon to partake in business and workshops.

Over 60 leaders attended the "New Rules, Cool Tools" workshop to learn about the latest advancements in technology--augmented reality, semantic Web, and the latest in social networking architecture. Attendees examined how these technologies are challenging traditional organizing methods, forcing them to examine new more modern, creative approaches to collective action.

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Photo Credit: Ron Sniffin, WY
Met this past week with over 60 folks from NEA's Northern Tier group to discuss attitudes about social networking. Among the largest barriers to adoption of social media practices at the association level are time and lack of knowledge of social media tools--"assuming I know how to use these tools and I agree that they have the potential to be effective, explain to me how they'll save me time ..."

You can download the following training documents:

[Presentation]
[K-12 Attitudes Survey] (A Survey of K-12 Educators on Social Networking and Content-Sharing Tools)

Met with over twenty state leaders and staff to discuss social media and its value to association membership organizing.

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Advanced Facebook

This breakout will explore Facebook applications we’re all using to enhance our campaign fan pages, including FBML (Facebook Markup Language) and polls. Debate what works and what doesn’t when you need to launch and manage a campaign via social networking.

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