dblake@NEA

2012 ISTA UniServ Staff Training

Sat, 10 Mar 2012 13:00:57 -0500

Indiana State Teachers Association will host some 30 participants at three social media workshops around the state this week. Participants will learn the basics of a few primary social media tools such as Facebook (including Facebook privacy), Wikis Blogs, and Twitter. Then participants will explore how and why these social media tools were leveraged to support a variety of association and for-profit social media campaigns. Finally, the workshop will explore how to measure the effectiveness of a campaign and which tools are the best for doing this. Download: Presentation Social Media Planning Guide Facebook Privacy Guide Air Force Web Posting Response Assessment V.2 Check out this Facebook 101 primer

2012 Northeast Regional Leadership Conference

Thu, 02 Feb 2012 17:25:11 -0500

Boston, Massachusetts is the host city to this year's Northeast Regional Leadership Conference. The Conference (NERLC) is designed to further enhance the knowledge of K-12 educators, support professionals, higher education, student, and retired members. Some participants will attend a social media workshop while attending the NERLC and will learn the basics of a few primary social media tools such as Facebook (including Facebook privacy), blogs and Wikis. Then participants will explore how and why these social media tools are leveraged to support a variety of association and for-profit social media campaigns. Download: Presentation Social Media Planning Guide Facebook Privacy Guide Air Force Web Posting Response Assessment V.2 Check out this Facebook 101 primer

Missouri-NEA Hosts Social Media Workshop

Mon, 03 Oct 2011 16:05:47 -0500

Missouri-NEA will host some 30 participants at a social media workshop in Kansas City and St. Louis this week. Participants will learn the basics of a few primary social media tools such as Facebook (including Facebook privacy), YouTube, Wikis and Twitter. Then participants will explore how and why these social media tools were leveraged to support a variety of association and for-profit social media campaigns. Finally, the workshop will explore how to measure the effectiveness of a campaign and which tools are the best for doing this. Download: Presentation Self Assessment Facebook Privacy Guide

21st Century Organizing: Leading and Connecting People and Ideas

Mon, 03 Jan 2011 16:23:04 -0500

From professional sports mascots to balloon animal makers, some communities are so extremely niche that they could only properly thrive on the Internet. So argues blogger and author Seth Godin, who believes that our revolutionary new connectedness has brought human culture back to its roots, and that tribes (groups of people mobilized around a shared interest) are the present and future of all web content.

E-mail: “It doesn’t suit their social intensity.”

Tue, 21 Dec 2010 20:19:04 -0500

The New York Times by Matt Richtel Dec. 20, 2010 The problem with e-mail, young people say, is that it involves a boringly long process of signing into an account, typing out a subject line and then sending a message that might not be received or answered for hours. And sign-offs like “sincerely” — seriously? [Read Article]

Ten Lessons From 2010 Media Mavens

Thu, 09 Dec 2010 13:49:24 -0500

"We have different criteria and try to separate out a fad from something that has cultural significance. But every single day it comes down to confidence and, to a certain extent, you have a gut instinct about something, and on some level that instinct is driven by experience. So you have to be in it and play the game to find those diamonds in the rough." [read more]

September Update: The Gateway to 21st Century Skills

Tue, 16 Nov 2010 14:38:55 -0500

This September was a great month for collaboration and sharing of resources, tools, and ideas on The Gateway to 21st Century Skills. We are adding new, high quality free resources to the collection every day to help educators maintain variety in their classrooms. These resources are even easier than ever to implement since teachers can use the standards selection tool to discover which state standards are met in each lesson.

Social Media Not A Part of the Strong Ties/High-risk Activism Phenomena

Tue, 05 Oct 2010 11:27:01 -0500

In his article Small Change, Why the revolution will not be tweeted Malcolm Gladwell reflects on past revolutions and how they were won--and that the kind of activism associated with social media isn't the same. A very good read and something we all should think about when it comes to understanding the power of traditional union organizing--union hierarchy that feeds task-oriented and coordinated activities. Successful organizing in the 21st Century demands we figure out how to manage and benefit traditional union values with social media's loose-ties/low-risk characteristics.

The things that King needed in Birmingham—discipline and strategy—were things that online social media cannot provide. [Read Article]

CEA Retired Fall Issues Conference

Mon, 20 Sep 2010 12:26:07 -0500

Aqua Turf, Southington, Connecticut

CEA-Retired provides its members a forum to continue a commitment to improve public education by working with active members. The organization encourages member participation at the political level by promoting CEA and NEA legislative agendas. CEA-Retired also offers its members opportunities to stay connected through social events such as the Fall Issues Conference at which I had the privilege of presenting to some 200 members. My session Social Media: What's it all about? focused on taking a look how active CEA Retired folks are online and how they spend their time while on the Internet. This data was compared to a summer PewInternet study titled Older Adults and Social Media. I spent some time with the group talking about how Blogs, Wikis, Twitter and Social Networks work as well as explored how their association was using these tools to strengthen and build the association in the 21st Century. We then reviewed Facebook and privacy issues. [Download a copy of this presentation]

July 2010: New tool will allow educators to discover resources that relate to a particular state standards

Tue, 17 Aug 2010 16:35:53 -0500

The Gateway to 21st Century Skills July 2010 Update The Gateway to 21st Century Skills has been generating buzz in educational blogs and social networking sites this July as it continues to offer a huge variety of resources to educators around the world. Gateway News COMING SOON! The JES & Co. team is creating a wonderful new tool for educators using The Gateway to 21st Century Skills. A new feature on the main page of The Gateway will allow educators to discover resources that relate to a particular state standard they need to cover. We are so excited to be able to offer this tool for teachers as they prepare for the school year. This is an important time for teacher planning as the summer winds down and the school year gears up. With such a huge focus on standards right now, this will be an indispensable tool for educators.

MSEA Summer Training Series 2010

Tue, 03 Aug 2010 17:25:24 -0500

Teaching and Learning: Professional Development Institute Are you baffled by all the privacy concerns surrounding Facebook to the point that you’re uneasy about using this popular social network? How about all the hoopla surrounding Twitter? What is Twitter anyway? You’ll get thorough answers to these questions and hands-on experience with these and other social media tools, as well as understand how their uses can help rebuild our union and profession in the 21st Century! You will learn how to use web resources and technology to organize, engage, and mobilize members, leaders, parents, and the community around local association concerns e.g. student achievement, membership, collective bargaining, elections and other legislative issues. [Download Agenda] [Download Presentation] [Download Class Project Sheet]

Millennials will make online sharing in networks a lifelong habit

Thu, 29 Jul 2010 14:28:54 -0500

Janna Quitney Anderson, Elon University Lee Rainie, Pew Research Center’s Internet & American Life Project July 9, 2010 Tech experts generally believe that today’s tech‐savvy young people–the ‘digital natives’ who are known for enthusiastically embracing social networking – will retain their willingness to share personal information online even as they get older and take on more responsibilities. Experts surveyed say that the advantages Millennials see in personal disclosure will outweigh their concerns about their privacy. [View Report]

2010 State Education Editors

Sat, 26 Jun 2010 09:47:16 -0500

Advanced Facebook This breakout will explore Facebook applications we’re all using to enhance our campaign fan pages, including FBML (Facebook Markup Language) and polls. Debate what works and what doesn’t when you need to launch and manage a campaign via social networking. [Download Presentation]

Let's Facebook it, you're addicted: FA?

Tue, 27 Apr 2010 15:10:29 -0500

Before or during your morning coffee do you feel an overwhelming urge to check/update your page? How about on your way to bed? The latest Retrevo Gadgetology study asked social media users questions such as when, where, and how much time they spend on sites and services like FaceBook and Twitter. When asked whether they check their Facebook and/or Twitter accounts during the night or as soon as they wake up, 48% said "YES."

2010 Western Region Membership Summit

Tue, 13 Apr 2010 16:43:14 -0500

Met with over twenty state leaders and staff to discuss social media and its value to association membership organizing. [Download Presentation]