In his article Small Change, Why the revolution will not be tweeted Malcolm Gladwell reflects on past revolutions and how they were won--and that the kind of activism associated with social media isn't the same.

A very good read and something we all should think about when it comes to understanding the power of traditional union organizing--union hierarchy that feeds task-oriented and coordinated activities. Successful organizing in the 21st Century demands we figure out how to manage and benefit traditional union values with social media's loose-ties/low-risk characteristics.

The things that King needed in Birmingham—discipline and strategy—were things that online social media cannot provide.

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