Advertiser: Samsung
Ad Agency: Viral Factory

Why it works: One cunning way to get people talking about and sharing your video is to make them wonder how you shot it in the first place. Samsung went to great lengths to protect the “trick” in the video for their new HD camera phone, which got tech geeks riled up to try solving the puzzle. Geeks happen to be the audience most likely to buy the HD new camera phone, which is why this video makes our Top 10.

Here's the solution:

Photo Credit: Ron Sniffin, WY
Met this past week with over 60 folks from NEA's Northern Tier group to discuss attitudes about social networking. Among the largest barriers to adoption of social media practices at the association level are time and lack of knowledge of social media tools--"assuming I know how to use these tools and I agree that they have the potential to be effective, explain to me how they'll save me time ..."

You can download the following training documents:

[Presentation]
[K-12 Attitudes Survey] (A Survey of K-12 Educators on Social Networking and Content-Sharing Tools)

2009 Deloitte LLP Ethics & Workplace Survey
(Published Thursday, May 28, 2009)
[online@ Deloitte Web site

In 2007 Sharon Allen, Deloitte LLP’s chairman of the board, commissioned the first annual Ethics & Workplace Survey. The inaugural study looked at the relationship between career-life fit and ethical behavior at work. In 2008, the research focused on how leadership transparency translates into a more productive and ethical workforce. This year, the study addresses the reputational risk associated with the increased use of social networking.

[Download Survey]