Analytics company iStrategyLabs has examined the demographics stats from Facebook (Facebook)’s Social Ads platform, and they’ve reached some very interesting conclusions. Facebook’s userbase, as a whole, is getting much older very fast.

Facebook's overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.

A survey showing the first international demographic data on a new group
titled "digital activists": people who use digital technology as part of grassroots campaigns for social and political change.

From late mid-February to mid-April of 2009, DigiActive collected 122 responses through an open online form, followed by three rounds of qualitative and quantitative analysis by Mary Joyce and Katharine Brodock of DigiActive and Timo Zaeck of the University of Siegen.

[Source: online @http://www.digiactive.org/research/digital-activism-survey-report-2009/]

[View Survey]

New Rules, Cool Tools

National and state association leaders met this week in Portland, Oregon to partake in business and workshops.

Over 60 leaders attended the "New Rules, Cool Tools" workshop to learn about the latest advancements in technology--augmented reality, semantic Web, and the latest in social networking architecture. Attendees examined how these technologies are challenging traditional organizing methods, forcing them to examine new more modern, creative approaches to collective action.

[View presentation]