With over 200 faculty members spread across locations in Orlando, Florida, New York, and Salt Lake City, JetBlue wanted to make it easy for JetBlue University faculty to collaborate and communicate among each other, as well as support more ideas from the bottom-up rather than top-down. To do so, JetBlue turned to internal blogs, wikis, and other social media tools to help its corporate training team share knowledge.
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The bottom-up rather than top-down: blogging and social media use
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