Designing Social Interfaces:
Principles, Best Practices and Patterns for Designing the Social Web
Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.

Designing Social Websites
This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right.

Situation Normal, Everything Must Change
In today's computing world, it can often feel like we are drowning in wave after wave of new trends such as mashups, service oriented architecture and cloud computing. Our industry is moving from a product to a service based economy. This shift is a result of the commoditization of IT, but then again not all IT is being commoditized, some is still an innovation, isn't it?

Effective Twitter for Communication & Product Integration
Twitter is a great way for small companies and big brands alike to connect with customers. This session will look not only at businesses that are using Twitter for effective customer-facing communication, but also at companies that are integrating their products with Twitter.

Darwinism on the Web: Surviving and Thriving in a Web 2.0 World
Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation. Sponsored by CoreMedia.

The Open Enterprise: How Web Tools and Culture Are Remaking Business
Web 2.0 technology has had a direct impact on media and society with blogs, YouTube, Facebook, MySpace and others. Now, we are seeing adoption of Web 2.0 tools and culture in the business context as companies seek to harness these forces. What will the impacts be? How quickly will companies adopt new tools, and which ones? What can we expect in ten years? What should businesses do now?

It's the People, Stupid
The most interesting problems on the Web are social, not technical. Marketing on the hyperconnected Web means crafting ongoing experiences that inspire, inform, evolve. We'll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities, without gimmicks, shortcuts or taking more than they give.

Sparking a Crush: Attracting and Retaining New Users
For "people-powered" services, attracting and retaining a critical mass of active participants is essential. To create a new user experience that leaves users itching to go further, you must understand and appeal to people's motivations. In this session, you'll examine design patterns used by successful sites to motivate users to sign up, get established, and stay active.

The Social Media Trilogy: Three Vital Components for Building a Successful Online Strategy
To survive in these trying economic times, enterprises must adopt a trilogy of Web 2.0 fundamentals as part of their long-term communications objectives. This session leverages the experiences of some of the world’s most successful communities to help you develop a strategic vision for enterprise-oriented social media. Sponsored by Vignette.

Preparing for A New Kind of Customer Relationship in the Facebook Era
This session explores how real companies are successfully tapping the rich data and communication media on services like Facebook, Twitter, and MySpace to bootstrap brand and product conversations, virally reach new audiences, and transform existing customers into a loyal sales force.

Building Sites Around Social Objects
Successful social sites are not just friend networks. They are built around objects that connect people with shared interests. But turning an idea into a shareable object is not always so simple. We'll ask What makes a good social object? This talk will deconstruct the social objects and verbs on which well-known successes and exciting new startups are built on.