Twitter

This incredible micro-blogging platform is fast becoming one of the most important tools for online marketing and branding professionals. Use Twitter to release information about your products or services, or simply engage in industry discussions. Don’t Tweet unnecessarily, making pointless comments won’t help your brand much.

Facebook

One of today’s most popular online social destinations, Facebook is one of the most important off-site areas for branding. With profile pages, fan pages and groups at your disposal, you can spread word of your products or services without spending a cent. Similar social networking sites which could also be of help include Bebo, MySpace and Orkut.

Blogs

Having a blog is one of the most important things to do towards the success of your brand online. But merely blogging often isn’t enough. Spend time reading and researching blogs which are similar to yours, and engage with audience on the comment boards and link back to yours – but remember to never spam.

Keep your comments on the blogs of others short, interesting and relevant to the topic – never use the opportunity to create a quick link. Not only is a spam-like link likely to be deleted, but it doesn’t portray a good image, whereas having an industry related conversation with a competitor helps both parties.

Social Bookmarking Sites

These sites are great for syndicating your online content and channelling traffic to your site. For the best results, don’t simply submit and vote for your own stories and blog posts – get involved in the community by submitting the content of others, engaging in the discussions boards and generally being an industry voice while also creating links. Some popular bookmarking sites include Sphinn, Reddit and Digg.

Social Media: Multimedia

Depending on your branding needs, you may be able to use some of the many audio-visual consumer generated media (CGM) sites out there to increase your online visibility. Some of these sites include Last.FM (music blogging service site), Flickr (photo sharing site) and YouTube (video sharing site).

Remember to keep all of your profile information consistent, and link between them for optimum branding success. Link each to your LookupPage profile so visitors will have all the information they need about you.

By having profiles on each of these social media sites as well as a LookupPage profile you will soon see a vast improvement on your Google CV.