NEA Constituent Relations uses blogging, videocasting and social networks to manage the following work:
- Knowledge Management
Led by NEA ALE, CR hosts 2 sets of blogs designed to manage (1) NEA UniServ Academy and (2) Western Regional Organizational Effectiveness training program. Both training events use blogging in an effort to move beyond traditional "one-shot" training practices where participants carry home their handouts in a bag or briefcase. Blogging lets participants revisit training curriculum anytime, anywhere and makes use of "syndication” enabling participants to remain both up-to-date and automatically notified whenever a change or new content is added to the training blog.[http://www.donblake.com/udacademy]
[http://www.donblake.com/wroe]
- Organizing
Led by passionate efforts on behalf of NEA Student Chairperson Anthony Daniels, NEA organizes groups of member and nonmember college students to take action against the skyrocketing cost of paying back college loan debt. Anthony Daniels has promoted his use and the use by others of social networking, blogging and videocasting to an audience of over 2500 social-network-based college students from across the United States.[http://www.facebook.com/group.php?gid=2215127719]
[http://www.myspace.com/collegeaffordability]
[http://www.youtube.cmo/collegeaffordability]
[http://www.collegeaffordabilityconcernsme.org]
Though Web statistics never paint a complete picture in terms of return on investment with regard to time spent managing these multiple mediums, they do tell us whether anyone is “listening” and how often. So, in relationship to the above mentioned social media uses, what do the numbers say about who looks at what?
Knowledge Management
For the month of April, access to NEA UniServ Academy's blog ranks 3rd among all visits to the hosting site accounting for 933 page views. Additionally, holding ranking spots 4 through 10 are all related subpages of NEA's UniServ Academy blog.
Holding ranking spots 15 through 19 are, once again, subpages related to NEA's UniServ Academy blog. These totals added to the 933 page views above total 3,969 individual (NOT unique) visits to NEA's UniServ Academy blog.
Notice in the above graphic NEA's Western Regional Organizational Effectiveness blog. For the month of April, 235 page visits are listed.
Holding rankings 25 and 27 is NEA Student Program's College Affordability Campaing blog. Note that spot 27 shows that there were 129 downloads of NEA's CAC brochure in the month of April.
Organizing (Social Networking)
Facebook
MySpace
YouTube
NEA maintains a College Affordability YoutTube channel on which visitors rank and link to various videos related to the campaign. Top three most watched and highly ranked videos:
Note that in the results above, even though "Motivating Youth to Vote" had more views, Anthony's press conference "College Affordability Concerns Me" was ranked significantly higher in popularity (5 red stars vs. 3). Perhaps this is indicative of the social media trend where "authenticity rules..." It's not a "studio pre recorded event." Rather, it was a real-time "capture and post" video.